I buildattention.I buildcommunities.
Social media strategist and creator marketing operator building culture-first campaigns, creator ecosystems, and internet-native brand growth.
Founder
KPI.Nights
Curated networking for founders and creators.
Worked with
About
A bit about me
Pramod Kumar
Strategist, creator, community builder
I build creator-led campaigns, influencer ecosystems, and community systems for consumer internet brands. My work sits between brand strategy and culture.
5+ years in social-first marketing. Based in India.
200+
Creator Partners
50M+
Impressions
Who I Am
Pramod Kumar
Experience
Work History
Social Media & Brand Marketing Lead
Led social and creator strategy for national campaigns, orchestrating influencer partnerships and multi-platform rollouts across travel communities.
10M+
Impressions
200+
Creator Network
+45%
Mentions Growth
Responsibilities
End-to-end social strategy, creator partnerships, campaign planning, content calendar management, and cross-functional coordination with creative teams.
Systems Handled
Influencer CRM, social scheduling tools, analytics dashboards, content approval workflows, and creator payment systems.
Impact
Executed Pankaj Tripathi national campaign with 15M+ reach and 180% app download increase.
Tools & Platforms
Meta Business Suite, Sprinklr, Later, Notion, Figma, CapCut
Company
Viacation Tourism Pvt Ltd
Featured Work
Campaign Case Studies
Rahul Dravid x Tanmay Bhat
Audience Intelligence & Campaign Analytics Lead
Created a viral cultural moment by pairing Dravid's calm persona with aggressive commentary, generating unprecedented organic engagement.
47M+
Impressions
+340%
Brand Mentions
#1 Q2
Campaign Rank
Objective
Create viral cultural moment through unexpected celebrity pairing
Strategy
Leverage cognitive dissonance for shareworthy content
Execution
Built real-time social listening dashboards tracking sentiment across 12 platforms
Outcome
47M+ organic impressions in first 72 hours
Instagram, YouTube, Twitter
Campaign
CRED
Capabilities
What I Do
Social Strategy
Designing comprehensive social media strategies that align with business objectives, audience behavior, and platform algorithms. Building content systems that scale.
Process
Platforms & Tools
Instagram, YouTube, LinkedIn, X/Twitter +2
Execution Style
Data-driven approach combining quantitative analytics with qualitative cultural insights
Real-world Application
Led social strategy for 3 major brand launches, resulting in combined 70M+ organic reach
Capability
Social Strategy
Creative Archive
Selected Work
1,100+
Editing Projects
6+
Years in Adobe
50+
Brand Creatives
Zaayaa
Ethnic Fashion System
Complete brand identity system for ethnic fashion label — logo design, color palette, typography hierarchy, and visual language across digital and print touchpoints.
Objective
Create premium yet accessible visual identity for modern ethnic wear brand
Process
Mood boarding, cultural research, typography exploration, iterative refinement
Execution
Hand-crafted logotype with traditional motifs, earthy color system, editorial photography direction
Application
Social media templates, packaging, lookbook layouts, campaign visuals
Brand Identity
Zaayaa
Building
Side of the Desk
Remotify
Gesture-first Wi-Fi remote for Android TV & Google TV. Built to understand native mobile development, network protocols, and gesture systems.
Stack
Creative Influence
Frames that stayed with me
Attack on Titan
Reflection
“Freedom has a price. Sometimes the walls we build to protect ourselves become the very prisons that trap us.”
Why it stayed
Taught me about the weight of choices, the cost of conviction, and how the line between hero and monster is drawn by perspective.
Anime
Attack on Titan
Get in Touch
Build Something
People Remember.
Campaigns, brands, communities. If it matters to your audience, let's talk.
2026 Pramod Kumar. Built with intention.