I buildattention.I buildcommunities.
Social strategist, visual storyteller, and internet-native creative — building culture-led marketing for brands, creators and communities that refuse to be ignored.
Founder
KPI.Nights
A curated social experience for ambitious builders.
Brands & Ecosystems
CRED
Fintech & Rewards
Park+
Mobility & Parking
Viacation
Travel & Experiences
Adobe
Creative Suite
Community & Culture
Fiverr
Freelance Creative
Selected Work
Campaigns that people remember.
Rahul Dravid × Tanmay Bhat
Worked on audience intelligence and campaign performance during CRED's Rahul Dravid x Tanmay Bhat campaign. Focused on engagement signals, audience behavior, and platform response across social channels.
Mahakumbh Activation
Managed community response and social strategy during Park+'s Mahakumbh activation. Built real-time listening workflows connecting audience feedback directly with operations on ground.
Pankaj Tripathi Campaign
Led social and creator strategy for Viacation's national campaign featuring Pankaj Tripathi. Managed influencer partnerships, platform rollout, and audience engagement across travel and lifestyle communities.
The Numbers
Impact that compounds.
0M+
Organic Reach
Across brand accounts and creator ecosystems
0+
Creators Managed
End-to-end from brief to content live
0%
Brand Mention Growth
Average lift across managed brands
0L+
Users Engaged
Direct campaign touchpoints
Where I've Operated
Built inside real brands.
Social Media & Brand Marketing Lead
Viacation Tourism Pvt Ltd
Led social and creator strategy for Viacation's national campaign featuring Pankaj Tripathi. Managed influencer partnerships, platform rollout, and audience engagement across travel and lifestyle communities.
Brand & Community Manager
Park+ Technologies Pvt Ltd
Managed community response and social strategy during Park+'s Mahakumbh activation. Built real-time listening workflows connecting audience feedback directly with operations on ground.
Content & Growth Analyst
CRED Pvt Ltd
Worked on audience intelligence and campaign performance during CRED's Rahul Dravid x Tanmay Bhat campaign. Focused on engagement signals, audience behavior, and platform response across social channels.
Internet-Native Creative
Shaped by the internet.
My creative instincts weren't built in agencies — they were forged through Reddit communities, independent experimentation, and thousands of hours perfecting visual craft for creators and communities across the internet.
1,100+
Editing Projects
Reddit & Freelance
6+
Years in Adobe
Creative Suite
50+
Brand Creatives
Visual Stories
Visual Storytelling
Brand creatives, cinematic posts, and high-performing reels are a core creative strength. I think in frames, not just captions — building content systems that feel native to each platform while maintaining a distinct visual identity.
Creative Suite Fluency
Deep hands-on experience developed through internet culture, online communities, and independent creative work.
"Someone who grew through the internet — not traditional agency culture."
How I Work
Skills & systems.
Strategy
Platforms
Creative Tools
Craft
Founder Project
KPI.Nights
KPI.Nights creates curated networking experiences for founders, creators, operators, and ambitious professionals.
Not a conference. Not a meetup. The room you actually want to be in — where conversations convert, collaborations happen, and connections feel like something earned.
@kpi.nightsFounders
Building companies worth talking about.
Creators
Making content that moves culture.
Operators
Running the systems behind the scenes.
Professionals
Corporate, ambitious, and done with boring rooms.
Side of the Desk
Sometimes I code.
Exploring technology, interfaces, and digital systems beyond marketing. Not a developer — just someone who builds things to understand them.
Portfolio v1
The first version of this site. Built to understand how design systems work.
Social Dashboard
A personal analytics tool for tracking content performance across platforms.
Campaign Brief Generator
An internal tool for creating structured creative briefs from scratch, faster.
Storytelling Influence
Frames that stayed with me.
Not a fan page. These are the stories that shaped how I think about narrative, power, and human behavior — and ended up in everything I build.
Attack on Titan
Shingeki no Kyojin
"Freedom is the most terrifying truth."
Taught me that the most compelling narratives are built on moral ambiguity — not heroes and villains.
One Piece
Wan Piisu
"Dreams do not expire."
A masterclass in world-building, loyalty, and why people follow a person — not a plan.
Death Note
Desu Nōto
"Power without accountability corrupts perception."
The most precise study of audience manipulation ever written — Light Yagami as a brand strategist gone wrong.
Jujutsu Kaisen
Jujutsu Kaisen
"Cursed energy is just repressed emotion."
Style and substance in perfect tension. Showed me that aesthetic confidence is a form of storytelling.
Code Geass
Kōdo Giasu
"Strategy is emotion with discipline."
The only story where the protagonist wins by losing. Changed how I think about long-game positioning.
Creative Influence
Cinema I keep returning to.
Films I watch not to escape, but to understand. They rewired how I see narrative, consequence, and what it means to build something that lasts.
Interstellar
dir. Christopher Nolan
“We used to look up at the sky and wonder at our place in the stars.”
Reminded me that the most ambitious work is always done for something — or someone — beyond yourself. The gravity of purpose.
Fight Club
dir. David Fincher
“You are not your job. You are not how much money you have in the bank.”
The sharpest deconstruction of identity and performance culture ever filmed. Every brand strategist should watch it twice.
Oppenheimer
dir. Christopher Nolan
“Now I am become death, the destroyer of worlds.”
A meditation on consequence, visibility, and the cost of building something powerful enough to change everything.
Start a Conversation
Let's build something people remember.
A campaign, a brand, a community — or something that does not have a name yet. If it matters to your audience, it matters to me.
heyypramod@gmail.com
+91 9354781154
/in/heyypramod
GitHub
Heyypramod
@heypramod.of
© 2026 Pramod Kumar. Built with intent.